Latest E-commerce News
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Technology
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Marketplaces
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Digital Marketing
Programmatic Advertising: How Smart Ads Boost Online Sales by 70% Through Data Targeting
Manoj Makwana
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August 29, 2025
E-commerce brands are revolutionizing their advertising approach through programmatic systems that use customer data for precise targeting. With 91% of US digital ads now programmatic, businesses achieve 70% higher conversion rates through smart retargeting, while total spending reaches $247 billion in 2024.
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