Myntra has launched a zero commission commercial construct for new women’s ethnic wear brands, starting August 15, 2025. This move comes just before India’s biggest shopping season – the festive period.
The Flipkart-owned fashion platform is giving Indian brands a huge break. For three months, new ethnic wear brands won’t pay any commission fees. This is part of Myntra’s Rising Stars program.
Why This Matters for Brands
Traditional platforms usually charge 15-25% commission from sellers. By removing this cost, brands can:
- Keep more profit from each sale
- Price their products lower
- Invest more in marketing
- Build stronger customer relationships
This move is aimed at enabling emerging made-in-India brands to build momentum and gain visibility during the crucial festive season.
The Big Numbers Behind Ethnic Wear
The ethnic wear market is massive and growing fast. Here are some eye-opening facts:
- The global Indian Ethnic Wear market size was valued at USD 197.2 billion in 2024, is expected to reach USD 558.5 billion by 2033
- By FY26, the Indian ethnicwear market is expected to reach a market size of USD 26.9 Billion with a CAGR of about 9%
Peak Season Opportunity
The festive season in India runs from August to November. This includes major festivals like:
- Ganesh Chaturthi (August)
- Navratri (September-October)
- Diwali (October-November)
- Durga Puja (September-October)
During this time, ethnic wear sales can jump by 40-60% compared to regular months.
What This Means for US Shoppers
American consumers are showing growing interest in Indian fashion. The zero commission policy could lead to:
Better Prices
With brands saving on commission fees, US customers might see lower prices on authentic Indian ethnic wear.
More Variety
New brands entering the platform means more unique designs and styles for international shoppers.
Authentic Craftsmanship
Myntra’s focus on empowering homegrown brands and promoting India’s rich cultural heritage means better access to traditional Indian artistry.
The Business Strategy
This isn’t just about being nice to brands. Myntra has smart business reasons:
- Market Share Growth: More brands mean more product variety
- Customer Loyalty: Better prices create happy customers
- Brand Partnerships: Strong relationships with emerging brands
- Cultural Positioning: Supporting Indian heritage builds brand identity
Competition Response
Other e-commerce platforms might follow this model. Amazon India and Flipkart already run similar programs, but none as bold as zero commission.
What Brands Are Saying
Early reports suggest strong interest from ethnic wear brands. Many see this as a chance to:
- Test new product lines without high costs
- Build customer base during peak season
- Compete with established brands on equal footing
- Focus budget on quality instead of platform fees
Looking Ahead
This three-month trial could change how fashion e-commerce works in India. If successful, we might see:
- Permanent zero or low commission models
- More platform competition for brand partnerships
- Better deals for customers year-round
- Stronger support for local artisans and designers
The move also shows how platforms are working harder to support local businesses. In a world where small brands often struggle against big names, initiatives like this level the playing field.
The Bottom Line
Myntra’s zero commission policy is a win-win situation. Brands get to keep more money, customers get better prices, and the platform builds stronger partnerships.
For US shoppers interested in authentic Indian fashion, this could mean access to more unique pieces at better prices. The timing couldn’t be better, with the festive season bringing out the most beautiful ethnic wear designs.
This bold move might just change how fashion e-commerce platforms work with emerging brands worldwide.
