Live shopping is getting a big upgrade in the US, thanks to AI avatars. Influencers and creators can now host shopping shows online, even when they aren’t live themselves, using digital versions of themselves. The latest move comes from AnyMind Group, which has unveiled “AnyLive for Creators.” This platform lets brands and influencers use AI avatars to stream live shopping events 24/7, reaching more shoppers and boosting sales, day and night.
What Is AnyLive?
AnyLive is a smart livestream commerce platform powered by advanced AI. It creates realistic digital avatars that can talk, present products, and interact in different languages, all on major e-commerce and social platforms, including Instagram, TikTok Shop, YouTube, Facebook, and Amazon. These AI hosts are always available, helping brands run continuous shopping events without depending on real people’s schedules. This means creators can make money even while they sleep.
Why Are Brands and Influencers Excited?
- New Revenue Streams: AI avatars mean creators can earn around the clock, not just when they’re live.
- Scalability: Brands can run many live sessions all at once, reaching shoppers in different time zones and languages.
- Data and Insights: AnyLive provides real-time analytics so creators can see which streams are hottest, which products are clicking, and even measure their avatar’s sales performance.
Interesting Stats and Facts
- The North American live streaming market boasts over 160 million viewers, growing steadily every year.
- Live shopping is already popular: about 14% of US shoppers have participated in live shopping events.
- US e-commerce companies are also leading the way in AI use, with 89% either using or testing AI tools, from chatbots to avatars and beyond.
- The global AI influencer market is projected to hit $6.95 billion in 2024, and more than half of marketers (about 53%) think that virtual influencers like AI avatars will play a major role in future marketing.
- Most US shoppers (74%) feel AI makes their online shopping more enjoyable.
How Do AI Avatars Help Shoppers?
Here’s what makes AI avatars useful for everyone:
- They answer questions instantly.
- They keep streams live at times that suit shoppers.
- They help brands offer deals and show products in new, fun ways.
Real-World Success
Early users in Asia have seen lower costs and bigger sales using AI avatars, compared to only using human hosts. As US brands join the trend, experts expect a new era of interactive, always-on shopping, blending human creativity with smart AI assistants.
AI avatars are set to be a game-changer for live commerce in the US, making online shopping more personal, nonstop, and entertaining for brands, influencers, and buyers alike.
