The holiday shopping game is changing fast. This year, artificial intelligence isn’t just helping stores sell more stuff – it’s becoming the shopping buddy that millions of Americans rely on to find the best deals.
Klaviyo recently released its 2025 Black Friday Cyber Monday (BFCM) Forecast, a global study of 7,000 consumers, and the results show a massive shift in how people shop during the holiday season.
AI Becomes Your Shopping Assistant
The biggest surprise? 54% of consumers plan to use AI this holiday season for comparing prices, searching for products, summarizing reviews, and receiving tailored recommendations. That’s more than half of all shoppers who will let smart technology help them make buying decisions.
Think about it – instead of spending hours comparing prices on different websites, AI tools can do it in seconds. They can read through hundreds of product reviews and give you the main points. This saves time and helps shoppers make smarter choices.
Holiday Shopping Isn’t Just About Black Friday Anymore
Here’s another big change: 40% of consumers plan to shop during BFCM. But nearly a quarter (24%) plan to shop sales earlier than BFCM. This means the traditional Black Friday weekend is spreading out into a much longer shopping season.
Why are people shopping earlier? The research shows Americans are getting smarter about deals. 61% of consumers shop throughout the year to take advantage of deals and discounts they come across all year long. They’re not waiting for one weekend to save money.
Email Still Rules Communication
Even with all this new technology, some things stay the same. Klaviyo’s 2025 BFCM forecast revealed that 64% of consumers prefer email for order confirmations and 57% of consumers prefer email for shipping notifications. Email remains the most trusted way for stores to talk to their customers.
This is good news for both shoppers and businesses. Email is reliable, easy to track, and doesn’t get lost in social media feeds.
What This Means for American Shoppers
These trends paint a clear picture of how holiday shopping is evolving in the United States:
Smart Shopping is Normal: AI tools are becoming as common as price comparison websites. Shoppers who use these tools will likely save more money and time.
Early Birds Get Better Deals: 74% of US consumers anticipate fewer products or less inventory if tariffs continue through the 2025 holiday season. This means shopping early might be the key to getting what you want.
The Season is Longer: Black Friday and Cyber Monday are still important, but they’re part of a longer shopping season that starts much earlier.
The Bottom Line
The 2025 holiday shopping season will be different from anything we’ve seen before. AI is changing how people find and buy products. The shopping season is getting longer. And email remains the best way for stores to keep customers informed.
For shoppers, this means more tools to find better deals and more opportunities to save money throughout the fall. For businesses, it means they need to start their holiday marketing much earlier and use smart technology to keep up with changing customer habits.
The holiday shopping revolution is here, and it’s powered by artificial intelligence.
