Get ready to mark your calendars! Amazon is dropping hints about another massive Prime “Big Deal Days” shopping event, and smart shoppers are already getting excited. This fall shopping bonanza has become a game-changer for millions of Americans looking for early holiday deals.
What Are Amazon’s Prime Big Deal Days?
Amazon’s Prime Big Deal Days serves as a second Prime Day event, typically held in October. The event ran October 8-9 in 2024, featuring two days of epic deals exclusively for Prime members ahead of the holiday season. Think of it as Amazon’s answer to early holiday shopping, giving customers a head start before Black Friday and Cyber Monday arrive.
Unlike regular sales, this event is exclusively for Amazon Prime members, making your membership even more valuable. The timing is perfect – right when people start thinking about holiday gifts but before the rush of November shopping begins.
Impressive Sales Numbers Show Growing Popularity
The numbers behind these sales events are truly staggering. Amazon’s 2024 Prime Day event generated $14.2 billion in US sales alone, showing just how much Americans love these mega-sales. During the 48-hour shopping period, independent sellers collectively sold over 200 million items, with Prime members enjoying millions of deals across over 35 categories.
These figures prove that Amazon’s Big Deal Days aren’t just marketing hype – they’re genuine money-saving opportunities that millions of shoppers take advantage of.

When to Expect the Next Event
While Amazon hasn’t officially announced the exact dates for the next Big Deal Days, experts expect the event to return in October 2025, following the same pattern as previous years. This timing makes perfect sense, as it gives shoppers a chance to snag deals before the traditional holiday shopping season kicks into high gear.
The consistency of October timing helps both shoppers and sellers plan ahead, making it easier to prepare wish lists and budgets.
Tips for Sellers and Shopping Success
For Sellers
Sellers should start preparing now by optimizing their product listings and inventory levels. The competition is fierce during these events, so having competitive pricing and good product reviews becomes crucial for success.
For Smart Shoppers
Here are some proven strategies to maximize your savings:
Create Your Wish List Early: Start adding items you want to your Amazon wish list or cart now. This makes it easier to spot real deals when the event starts.
Compare Prices: Use price tracking tools to understand normal pricing patterns. This helps you recognize genuine discounts versus inflated “sale” prices.
Check Lightning Deals: These limited-time offers often provide the deepest discounts but sell out quickly. Set up notifications for items you really want.

What Makes These Events Special
US consumers spend as much during Prime Day events as they do during peak holiday shopping days, which shows these aren’t just regular sales – they’re major shopping holidays in their own right.
The exclusive nature of Prime member access creates a sense of urgency and community among shoppers. Plus, Amazon typically offers deals across virtually every product category, from electronics and home goods to fashion and books.
Getting Ready for the Next Big Deal Days
Whether you’re a bargain hunter or a seller looking to boost sales, Amazon’s next Big Deal Days event promises to be another record-breaking shopping extravaganza. With Amazon’s main Prime Day scheduled for July 8-11, 2025, featuring four days of deals, the fall event will likely offer another major opportunity for savings.
Start preparing now by making sure your Prime membership is active, creating wish lists, and setting aside some shopping budget. With the right preparation, you can make the most of what’s sure to be another incredible deal event.