Ecom News
D2C Brands Race to Quick-Commerce Before Festive Rush
D2C brands are rapidly joining quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart before the festive season to capitalize on increased shopping demand. These platforms offer 10-30 minute deliveries, wider customer reach, and reduced marketing costs, though brands face inventory management challenges and compressed profit margins.
Big Business Move: Infibeam Sells Online Platform to Rediff
Infibeam Avenues sold its e-commerce platform business to subsidiary Rediff.com for ₹800.39 crores through a slump sale. The deal involves ₹400 crores cash and ₹400 crores in shares, increasing Infibeam's ownership in Rediff from 54.1% to 82.7%. This strategic move allows both companies to focus on their core strengths.
