Dutchie just dropped a major update that could change how cannabis stores sell online. The company announced E-Commerce Pro and its Certified Partner Program, giving dispensaries powerful new tools to create better shopping experiences.
This news comes at a perfect time. The U.S. cannabis market was worth $38.50 billion in 2024 and is expected to grow at 11.51% each year through 2030. With cannabis adding about $115.2 billion to the economy in 2024 and 24 out of 50 states now allowing recreational use, retailers need every edge they can get.
What Makes E-Commerce Pro Special
E-Commerce Pro provides dispensaries with an omni-channel digital shopping experience that works across all devices. Think of it as giving cannabis stores the same online tools that big retailers like Amazon use.
The platform lets dispensaries customize their online stores without needing tech experts. Store owners can change colors, layouts, and features to match their brand. This is huge because many cannabis retailers struggle with outdated websites that don’t convert visitors into customers.
Here’s what makes it different:
- Easy customization tools that don’t require coding
- Mobile-friendly designs that work on phones and tablets
- Better search features to help customers find products quickly
- Integrated payment systems for smoother checkout
The Certified Partner Program Changes Everything
Dutchie’s Certified Partner Program ensures that retailers have access to vetted agencies and developers who meet the highest standards for performance, security, and retailer value. These partners bring deep expertise in branding, design, SEO, and digital commerce.
This is smart business. Instead of leaving store owners to figure out complex online marketing alone, Dutchie connects them with proven experts. Certified Partners bring deep expertise in the Dutchie ecosystem to ensure you get the most out of your E-Commerce experience.
Why This Matters for Cannabis Retailers
The numbers tell the story. California alone has 3,659 dispensaries, which means competition is fierce. Online sales have become essential, especially after COVID-19 changed how people shop.
Dutchie powers $22 billion in cannabis sales, making it the leading tech platform in the industry. When a company this big launches new tools, smart retailers pay attention.
Many dispensaries still use basic websites that look outdated and don’t work well on mobile phones. E-Commerce Pro fixes these problems with modern designs that actually help convert browsers into buyers.
The Future of Cannabis E-Commerce
The Cannabis market in the United States is projected to grow by 2.24% (2025-2029) resulting in a market volume of US$49.56bn in 2029. This growth means more competition, but also more opportunities for retailers who invest in better online experiences.
E-Commerce Pro and the Certified Partner Program give smaller dispensaries access to enterprise-level tools. This levels the playing field against larger competitors who have bigger marketing budgets.
The timing couldn’t be better. Support for legalizing cannabis hit a record 88%, which means the market will keep expanding. Retailers who upgrade their online presence now will be ready for this growth.
Bottom Line
Dutchie’s E-Commerce Pro isn’t just another website builder. It’s a complete solution designed specifically for cannabis retailers. Combined with the Certified Partner Program, it gives dispensaries everything they need to compete online.
For cannabis store owners tired of losing customers to competitors with better websites, this launch offers a clear path forward. The tools are here – now it’s about who uses them first.
